When we first walked into Springwell Senior Living, the interior was breathtaking—tall ceilings, warm light, and friendly faces. After some conversation, we learned that the community was designed to provide all the comforts of home with the hospitality and ambiance of a five-star hotel.
It was the perfect pitch, yet their existing collateral didn’t do it justice. We were driven to develop marketing materials that captured the same welcoming warmth as walking through the doors for the first time.
This began with commissioning great photography that let the campus shine. From there we introduced a fresh color palette, sophisticated typography, and friendly messaging. We continue to partner with Springwell on an ongoing basis to develop sales collateral, billboards, advertisements, and internal marketing.
