Looking to extricate itself from the stigma associated with used car sales, carbiz underwent a rebrand that simultaneously launched its introduction of an online car buying model (as in, shopping and completing an entire car purchase from the comfort of your home).
2fold revolutionized carbiz’s corporate identity with a design concept that drove their entire marketing approach. By focusing on the car seller’s dual services – both virtual shopping and the traditional showroom experience – 2fold divided all material into two distinct sections: online or in-person, vehicle delivery or driving home, total satisfaction or easy returns.
Our rebranding succinctly captures the two sides of carbiz. And our new logo and color scheme were so attractive that they inspired a renovation of the company’s showrooms.
